Archive for November, 2007

collective memory

November 8, 2007

Long before the advent of the written word and the concept of “hard copies”, there was still the need to archive and save important information. In fact, a community’s shared memories of the past, also known as collective memories, are crucial for its ongoing identity. Since human memory can fail completely or it can be influenced by a variety of different factors, and the past can thus be altered, means of not forgetting are essential.

In ancient oral cultures, important event and concepts entered into the group consciousness and were retained over the years through story telling, dances, monuments, and ritualistic religious objects. A culture’s story tellers, sculptors and dancers combined to create a true distributed data network in which its important collective information was stored. Collective memory represents a merging of people’s personal memories of their own lifetimes, with those shared memories of significance to the entire community.

At Zoogmo, our goal is to bring easy, secure and free backup to the masses. Our peer to peer technology allows users to store each others’ data on the distributed data network that they themselves build with their peers. Now that’s collective memory!

We feel that we are continuing an ancient human tradition of memory preservation. Without automatic offsite backup your digital memories – your photos, family videos and documents – are at risk. Go ahead, download Zoogmo today and make sure that your important memories are not forgotten.